What is IIID?
Updated: Jan 21, 2019
So by now you've probably heard Maskcara makeup talked about here and there, or maybe you thought they were talking about a new mascara (without the K) for your lashes. But you want to know what is it exactly and what is so great about it?
Maskcara Beauty is a cosmetic line known for IIID Foundation. It's a new way of thinking about foundation. Unlike traditional foundation, where one color is applied to your entire face, making it look more flat, it uses multiple colors each in specific areas to enhance your 3-D face. Your gorgeous face is not one-dimensional, it has natural contours and shadows. IIID Foundation sculpts those areas, frames your face and lifts your cheekbones and highlights certain areas to bring attention to your eyes, all adding natural dimension. Using this technique of Highlighting and Contouring or HAC'ing enhances those features you want and thus minimizing those you don't.
The HAC pack consists of four cream colors and is your foundation. The creams allow you to apply each color, where you need it, in your preferred level of coverage and only ONE layer then seamlessly blend to look like a second skin. Don't be scared of creams, one you try them you'll never go back. You can read why creams are the best in my FAQ section. These colors are chosen based on your skin tone and preferences by an artist for a completely customizable palette. Everything you need for your entire face in one simplified compact. All are magnetic and can pop in and out of your preferred compact size and easily replaced individually when needed. Never buy an entire palette for a few colors again.
The Highlight is your most used shade and is used to brighten and conceal. This gives coverage, like a traditional foundation, but doesn't need to be applied to the entire face unless extra coverage is needed. All of our Highlight shades are yellow-based, meaning they are designed to brighten skin tones and are not meant to "match" them exactly. Most people use two or more Highlight shades for either color correction, such as hyperpigmentation, redness, or dark undereye circles, much like a concealer would. Certain colors can counteract those issues and can help give you additional coverage if one color is not working for you. Ask your artist for recommendations. Or others use one main Highlight shade for coverage and a second, accent Highlight, to add brightness in key areas. Such as under the eyes, center of forehead, chin and down the center of nose- all to bring attention to the eyes and make your features pop-light up your face!
The second most used color and also used for coverage is the Contour color. This color is what adds that natural shadow and frames and sculpts the face. It is placed on areas you want to recede, since it is darker. So around your hairline on your forehead, under your cheekbones, and under the jawline. When properly placed it can change the look of one's face by tricking the eye. Often used to slim the nose and in our case, push up those cheekbones. This is the one some are scared to try because it seems scary, but is super simple and so effective at changing the way you look at makeup once you try it.
Next is the convertible color, our Lip + Cheek. This is to add a natural flush to the cheeks and some color to the lips as well. It helps to make the Contour look seamless and more natural. Even if you aren't a blush girl, I recommend trying one of the nude shades as it ties the entire look together. Available in matte and even glossy shades. If you've never used a cream blush, you're going to love how long lasting they are!
Lastly, is the cream Illuminator. This is where it can get confusing, since in the makeup world a "highlight" is a shimmery powder to use to add glow. But in the Maskcara world our Highlight adds coverage and our Illuminator adds that touch of glow. Our cream Illuminators give natural "lit from within" glow that make the skin look more healthy and youthful. If you like an intense glow, we now have powder Illuminators that give you that wow factor.
These four simple tins will change the way you look at makeup. They allow you to HAC your face in 5 minutes, using one compact and one brush. Simplifies your routine, so you stop digging through the makeup bag, and gives you a natural, flawless glow with less products, and less layers and less time.
Each cream is $14 and each compact is free when you fill it. The dual-ended brushes are specially made for creams and unlike any other on the market for a fraction of the price. Every aspect of the line is made to be affordable and at the highest quality and customized so you get exactly what you want.
Are you ready to change the way you feel about getting ready everyday? To make it fun again? If so I'd love to introduce you to this game changer and help you through the process as your personal makeup artist. Click here to get a color match today.
Here is a quick intro and HAC so you can see it in action!